Internet Home Based Business
When you are starting out as a marketer in your internet home based business you will know if you’ve read my previous articles that
you have to grab attention in your marketing efforts. You need to build your websites to be full of important content and also to be eye catching. The websites are the most important tool for your internet home based business and to catch attention you will need to insert banner ads.
Banner ads
You don’t need a degree in graphic art and programming to succeed in making one. You don’t even need to pay the hundreds of dollars a program like Photoshop charges. There is a free image and photo editing software available for you to download called Paint.net which is ideal for your internet home based business.
Making a banner ad
Start by selecting your canvas size, 468 x 60 is a standard size for a horizontal banner. Alternatively set the size as double or triple your dimensions so you retain a high quality image when scaled down after uploading.
Once the canvas is set up you need to lay down a graphical base. The background can be simple, colourful or as complex as you require. Don’t make anything too garish and make sure it doesn’t flash, you want prospects to stay on your site not encourage them to leave.
Make your banner entirely of text, you need prospects to get information from your ad. Image only ads will confuse people, their fine if you are trying to build a brand logo. Only use images to supplement and enhance your ad not detract from it.
Colours are very important, choose colours that are easy on the eye and make sure if you are combining colours that they work well together. When promoting your internet home based business these ads are the source of future earnings so design them well.
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Alternatives
If you don’t want to build one yourself from scratch you can try free software like Xheader. You can choose from many templates, add shapes and text and use animation.
If you don’t want to build a banner you can buy one from someone like 20Dollarbanners.com with a 24 hour turnaround. When your banner ads look professional they will attract more prospects which in turn will convert into more sales.